Do personal stories help or hurt your business? 

Do personal stories help or hurt your business? 

SUMMARY Telling personal stories is an effective way to engage customers and humanize your brand. Make sure the story relates to your company's values or mission. Use HubSpot's guide to business storytelling as a resource when crafting stories. Personal stories do not...

Why Understanding Workplace Personality Boosts Company Culture

Why Understanding Workplace Personality Boosts Company Culture

 • Workplace personalities can be broken down into 4 distinct types: Go-Getters, Loyalists, Career Builders, and Lifers.• Go-Getters are motivated by challenge and opportunity; Employers should provide them with chances to take on challenges and learn new...

Unlocking Reciprocity: How Gratitude Transforms Workplace Culture

Unlocking Reciprocity: How Gratitude Transforms Workplace Culture

• According to Benjamin Laker, professor at Henley Business School, organizations that lead with gratitude foster a sense of reciprocity - mutual recognition that promotes a continuous cycle of goodwill and strengthens team cohesion.• Studies show that generosity and...

Interview Your Employees So They Stay

Interview Your Employees So They Stay

"Employee engagement" has become a buzzword in today's workplaces, but what does it really mean, and why is it so important? You've probably heard of or are engaging in focused talent retention – but have you tried the "stay interview?" The opposite of an exit...

Email Marketing Trends to Grow Your Business 

Email Marketing Trends to Grow Your Business 

Every day four billion people open email. While social media posting and paid advertising can play a significant role in a small businesses marketing campaigns, experts agree that emailing subscribers remains one of the best marketing tools available. Why?...

Why Social Time with Co-Workers is the Ultimate Office Perk 

Why Social Time with Co-Workers is the Ultimate Office Perk 

The concept of a "workplace" has evolved significantly over the past three years. Remote offices and hybrid work models have disrupted the organic social interactions that once unfolded effortlessly around the water cooler. Employers have also recognized that offering...

Regain Control Over Your Calendar with the ‘4 Buckets’ Trick

Regain Control Over Your Calendar with the ‘4 Buckets’ Trick

In the dynamic world of running a business, where each day brings a cascade of seemingly urgent tasks, it's easy to pack your calendar to the brim. How do you ensure that your days are productive and contribute to your overall goals? One of the best ways is to...